# Playbooks

Deep, tactical guides for founders and operators.

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### Decision-Making Frameworks That Actually Change Your Mind

Fourteen decision-making frameworks mapped to the kind of decision you're in, with worked examples for a senior engineering hire and a B2B product pivot.  
**14 min read | 14 frameworks**

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### The Customer Interview Playbook

A practical system for recruiting the right people, asking non-leading questions, spotting real buying signals, and turning messy notes into sharper product bets.  
**13 min read | 5-question spine**

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### The Lead Capture Playbook

A practical system for converting anonymous visitors into qualified leads with useful offers, low-friction forms, and follow-up that earns the next action.  
**11 min read | 7-day launch plan**

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### Have a playbook to share?

We publish playbooks from founders who've actually shipped. Pitch us your story.