Playbooks

Deep, tactical guides for founders and operators.

Decision-Making Frameworks That Actually Change Your Mind

Fourteen decision-making frameworks mapped to the kind of decision you're in, with worked examples for a senior engineering hire and a B2B product pivot.
14 min read | 14 frameworks

The Customer Interview Playbook

A practical system for recruiting the right people, asking non-leading questions, spotting real buying signals, and turning messy notes into sharper product bets.
13 min read | 5-question spine

The Lead Capture Playbook

A practical system for converting anonymous visitors into qualified leads with useful offers, low-friction forms, and follow-up that earns the next action.
11 min read | 7-day launch plan

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